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“Executives look for projects with purpose and the capacity to generate real impact”

“Executives look for projects with purpose and the capacity to generate real impact”

Our partners Francisco Manzano and Borja Pérez de Brea talk to Capital magazine about what moves executive talent today and the value of human leadership in the age of artificial intelligence. Interview in Spanish.

Capital magazine devotes its Capital Leaders section to a conversation with our partners Francisco Manzano and Borja Pérez de Brea about how leadership is changing and what companies and executives look for today when they sit down to talk about the future.

The first idea is a deep shift in motivations: pay is no longer the main driver of a career move. Executives are moved by projects with purpose, capable of transforming the business and generating real impact on the organisation and on society. Companies, in turn, no longer look for managers to optimise what already exists, but for leaders capable of driving change.

The second revolves around artificial intelligence: the further technology advances, the more valuable genuinely human capabilities become — critical thinking, communication, the ability to inspire teams. AI is also transforming search processes, automating the administrative side, while the assessment of leadership and strategic vision remains profoundly human.

The conversation also covers the capabilities that will define the executive of the coming years — strategic thinking, inspiring leadership, transformative capacity, technological judgement and continuous learning, with trust as the common thread — and why adaptability now outweighs sector experience.

Read the full interview at capital.es

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